About Us

aboutParents’ Action for Children is a nonprofit, non-partisan organization founded by actor/director Rob Reiner and his wife Michele, the parents of three children.

PAC’s I Am Your Child video series has helped millions of parents and caregivers understand how to improve early childhood development. These engaging, easy-to-understand videos are hosted by popular celebrities and include parenting advice from leading child development experts. PAC has now made the entire series – in English and in Spanish – available here for free online and mobile viewing.

The information within the I Am Your Child series helps ensure children have the physical wellbeing and the social, emotional and cognitive abilities they need to enter school ready to succeed.

Created with the input of real-world parents and caregivers, “I Am Your Child” addresses parents’ most pressing needs and concerns at all stages of early development, from how to sufficiently childproof your home, to how often to read to your child to prepare him for school, to what you can do to make bottle-feeding safer, and how best to establish a bedtime routine for your baby.

No other parenting materials available cover a range of topics as comprehensive as “I Am Your Child” with the same rigorous commitment to presenting practices backed by hard science.

At birth, a baby’s brain has about 100 billion nerve cells.

But the cells have not yet formed the critical connections that determine an individual’s emotional, social, and intellectual make-up. Most of this “wiring” develops between the ages of 0 to 3.

By age 3, a child’s brain has twice as many synapses – or connections – as an adult’s. This suggests that infants and toddlers are biologically primed for learning, as synapses are a fundamental basis of learning. When a connection is used repeatedly in the early years, it becomes permanent. But a connection that is used rarely, or not at all, is unlikely to survive.

For example, studies show that a child who is rarely spoken to or read to in the early years may have difficulty mastering language skills later in life. Similarly, a child who is rarely played with may have difficulty with social adjustment as she grows.

Scientists have found that your relationship with your child affects his brain in many ways. By providing warm, responsive care, you strengthen the biological systems that help him handle his emotions. Research also shows that a strong, secure connection with your child helps him withstand the ordinary stresses of daily life – not just today, but in the future. A strong bond doesn’t just reassure him, it actually affects the biological systems that adapt to stress.

Follow the link below to learn more about the positive impact of the “I Am Your Child” parenting resources:

Neuhauser, Linda. “Promoting Parental and Early Childhood Health: Evaluation of a Statewide Materials-Based Intervention for Parents.” American Journal of Pediatric Health.